4od Powerpoint

4od by joe parker on Scribd

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Giroux theroy

Giroux Theory (1997) Representation of youth Giroux views show how the youth are mistreated within media. Describing them as an empty category explains that adults don’t understand what it is like to be a youth in this generation. Therefore they just but their own ideas into this empty space of what they believe their representation is. The effects Media involving just adults therefore greatly effects these representations. The adults do not want their generation to look bad therefore uses teenagers as a scapegoat. The role of media representations in society By looking at this theory we are able to see that the representation of youth is moulded together through what adults believe and think. This then leads to uprising of stereotypes through the media and also cause moral panics. When all of this has just been created through hegemony and the media raining down their ideas.
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Hebdige Theory

Dick Hebdige Dick Hebdige is a British media theorist and sociologist, and a Professor of Art and Media Studies at the University of California, Santa Barbara. His work is commonly associated with the study of subcultures, and its resistance against the mainstream of society. His current research interests include media topographies, desert studies, and performative criticism. Hebdige has written extensively on contemporary art, design, media and cultural studies, on mod style. What is his theory   The Hebidge theory comes out of Dick Hebdige’s book Subculture: The meaning of style. The book focuses on the UK’S youth subcultures. Drawing from Marxist theorists, literary critics, French structuralists, and American sociologists, Hebdige presents a model for analysing youth subcultures. While Hebdige argues that each subculture undergoes the same trajectory, he outlines the individual style differences of specific subcultures, such as Teddy boys, mods, rockers, skinheads,...
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Mods and Rockers

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Mods and rockers What are mods? Mod is a type of people that really came to the fore front of culture is the 1950’s. They were the first set of teenagers after the Second World War and were therefore the first generation with a disposable income and could afford to go out and drink and do drugs. Mods had a very iconic fashion sense that consisted of tailored suits usually based on Italian style, short slick haircuts, and they drive around on scooters like vespers and lambretta. They get a lot of their ideas from Europe. Traditionally mods were working class people living on housing estates and working in factories or coal mines. What are rockers? Rockers like mods were a subculture that got massive in the 1950’s but they were very different to mods in nearly every single way. Rockers wore biker boots, leather jackets, and jeans and traditionally rode proper motorbikes. Rockers were also working class but spent their money on different things. There was also a rivalry bet...
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