Dick Hebdige Dick Hebdige is a British media theorist and sociologist, and a Professor of Art and Media Studies at the University of California, Santa Barbara. His work is commonly associated with the study of subcultures, and its resistance against the mainstream of society. His current research interests include media topographies, desert studies, and performative criticism. Hebdige has written extensively on contemporary art, design, media and cultural studies, on mod style. What is his theory The Hebidge theory comes out of Dick Hebdige’s book Subculture: The meaning of style. The book focuses on the UK’S youth subcultures. Drawing from Marxist theorists, literary critics, French structuralists, and American sociologists, Hebdige presents a model for analysing youth subcultures. While Hebdige argues that each subculture undergoes the same trajectory, he outlines the individual style differences of specific subcultures, such as Teddy boys, mods, rockers, skinheads,...
The questionnaire that we produced to find out what people wanted consisted of just 1 question and that was, what would you rather watch a documentary on the Life Of A Football or a music video and the results were quite one sided. Out of the 10 results that we got 7 people said they would rather watch a documentary and 3 people said that they would rather watch a music video. These results even though we didn’t get as many answers as we wanted were still very one sided and because of this it had made us decide that we are going to do a documentary about a football hooligan for our production.
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